TERMS AND CONDITIONS ABOUT THE CONTEST
1. The “Sunfeast Supermilk with Naatu Maatu Paal Challenge – Stand a Chance to Meet Simran” (the “Contest”) is launched by ITC Limited (“ITC”) and organized by Sumanel Technology (“Chat 360”).
2. Participants participating in the Contest shall individually be referred to as “Participant” and collectively as “Participants”.
3. Participation in this Contest is purely voluntary. By participating in this Contest, each Participant is deemed to have accepted the complete terms and conditions of this Contest available on familylikefriends.com (“Contest Website”) as well as the decisions of ITC which are final and binding in all matters related to the Contest. Successfully entering the Contest and winning a prize is subject to all requirements set forth herein.
4. ITC reserves right to terminate, modify or extend this Contest, at its absolute discretion, without assigning any reason whatsoever including extending, withdrawing, or discontinuing the same without notice, at its sole and absolute discretion and without any liability. All decisions of ITC in respect of the Contest and the prizes therein will be final and binding.
5. The Contest shall be live from 00:00 hours on 14th October 2026 and shall close on 14th November 2026 at 23:59 hours. (“Contest Period”) (Inclusive of both days). A day for the requirement of the Contest Period is 00: 00 hours to 23:59 hours of a particular day. Entries received after the end of the Contest Period will not be considered.
6. The Contest is subject to all applicable central, state and local laws and regulations.
ELIGIBILITY
7. This Contest is open to all citizens of India currently residing in the state of Tamil Nadu, India. Participants below the age of 18 can participate only with the consent of their parent(s)/legal guardian. In order to be eligible for the prize, all Participants will be required to have valid WhatsApp Number, UPI ID etc., or parent(s)/legal guardian’s consent, if applicable, a copy of which will have to be submitted at the request of ITC, without which the Participant will be disqualified from the Contest. Purchase of product is not required to be eligible to participate in the contest. The following persons shall not be eligible to participate in this Contest:
a) Employees, contractors, directors and officers of ITC, their subsidiary and affiliated companies, distributors, web design, advertising, fulfilment, promotion vendors involved in the administration, development, fulfilment and execution of this Contest (collectively, “Promotion Parties”) and,
b) their immediate family members (spouse, parent, child, sibling, grandparent, and/or “step”) and,
c) those living in their same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period) preceding the start date of the Contest
8. ITC reserves the right to exclude any person from the Contest on the grounds of: (i) misconduct or criminal record; (ii) tampering with the Entry process or the operation of Contest; (iii) acting in violation of these terms and conditions; (iv) acting in an unsportsmanlike or disruptive manner or with intent to annoy, abuse, threaten or harass any other person; or (v) for any other reasons, as it may deem fit and proper. No communication in this regard will be entertained.
STEPS TO PARTICIPATE
9. To participate in the Naatu Maatu Paal Challenge, participants should follow the below steps:
i. Scan the QR code/Click on the print ad/TVC/contest link to access the WhatsApp chatbot “Sunfeast Supermilk”. Send a Hi message.
ii. Accept Terms & Conditions of the Naatu Maatu Paal Challenge as available on the chatbot “Sunfeast Supermilk”
iii. Select the language. Post language selection, the participants will then have to answer a set of 5 questions amongst the options given. At the end, they will be assigned a score based on correct answers given by them.
iv. The Participants will then have to answer the question on why Simran loves Sunfeast Supermilk biscuits by sending a text message, a photo or a video (“Submission”) which will be separately decided and then be urged to claim their reward based on the quiz score
v. The quiz is limited to once per WhatsApp Phone number. A user is eligible to receive the cashback only once.
vi. In the last step of participation, the user has to give the UPI ID to claim the cashback amount of ₹5.
THE PRIZE
10. For the purpose of the Naatu Maatu Paal challenge:
(i) “Cashback Winners” means Participants who have scored a 5/5 in the quiz, completed all the steps to participate, complied with the T&Cs and qualify for a cashback.
a) On scoring 5/5 in the quiz, completing all the steps to participate, complying with the T&Cs the participant will be awarded one (1) UPI cashback worth Rs. 5 against the UPI ID provided by that WhatsApp number.
b) Cashback will be processed to the UPI ID provided by the participant within such timelines as determined by ITC. ITC shall not be responsible for any delay, failure, or inability to process cashback due to incorrect, incomplete, invalid or inactive UPI details submitted by the participant.
c) For other scores, the participant will not be awarded a cashback.
(ii) "Meet & Greet Winners" means participants selected by ITC based on the originality and creativity of Submission to the question "Why Simran loves Sunfeast Supermilk biscuits." Cashback Winners and Meet & Greet Winners shall be individually and collectively referred to as “Winners”.
(iii) Should the Winner be found, in ITC’s sole discretion: not to be eligible to win; not to have complied with these Rules; their conduct can be reasonably interpreted as scamming; acted fraudulently with regards to the Contest; and if it would be unlawful to award the prize, he/she will automatically be disqualified and/or the prize will be forfeited. Winners may also be required to sign acceptance of prizes and indemnity documents.
(iv) A Participant, potential winner and/or winner may, at ITC’s sole discretion, be disqualified from the Contest and/or forfeit his/her prize if: (i) such person’s participation in the Contest and/or the awarding of a prize to such participant would, as solely determined by ITC, be harmful to the goodwill and/or reputation of any of ITC; or (ii) such person engages in any unsafe, illegal, unsociable or inappropriate behaviour.
(v) ITC may require each Winner to complete and submit an information disclosure agreement to enable ITC to ensure compliance with these Rules.
(vi) The prize is not transferable, and no substitution or cash redemption of prize is permitted. A prize will not be handed/awarded to a third party, but only to the verified Winner.
(vii) ITC reserves the right, at their sole discretion, to substitute the prize with any other prizes of comparable or greater commercial value for whatever reason.
(viii) Prize visuals on any contest and/or promotional materials are for illustrative purposes only.
SELECTION OF CASHBACK AND MEET AND GREET WINNERS
11. Eligible entries are ones that satisfy all the Terms and Conditions and the eligibility outlined above and follow the steps outlined in the "Steps to Participate" section above. The Participant shall follow the instructions given by or on behalf of ITC, when a message is sent to him/her by ITC informing him/her in the event of his/her selection as the Cashback Winner. Award of Prize is subject to the verification of documents such as government Photo-ID proof such as valid Indian passport /residence proof/ Driver’s license PAN card and/or such other documents as may be requested and submitted by the Winner. After verification the Cashback Winner will be informed about the entire process of redemption of the Prize. Entries that are incomplete or not in the format specified above will be invalid. The list of Meet and Greet Winners will be announced on @sf_supermilk. The meet and greet winners will be chosen by judges appointed by the ITC Sunfeast brand team based on the creativity and originality of the submission and completion of the steps to participate on the Contest Website undertaken by the Participant. The decision of the judges shall be final and binding upon all the participants. Post the completion of the Contest, ITC shall contact each Participant who has won. ITC will inform the Participant by a message via Instagram that they have won the prize. The Winner is required to provide their mobile number and any other details as may be requested. These details are required for the Winner to be contacted and for the prize to be sent. Without these details, the Winner shall stand disqualified from the Contest. In the event the Winner does not respond to the message in 5 days, the Winner’s participation in the Contest comes to an end and the Winner’s entry stands cancelled and Winner becomes ineligible to receive the prize. In such an event, another Winner will be shortlisted by ITC. The Winners will have to provide a copy of their or their parent(s)/legal guardian’s address proof such as valid passport, voter card, or driver’s license, a copy of which will have to be submitted at the request of ITC, without which the Participant may be disqualified from the Contest.
12. As determined by ITC, in its sole discretion, entries must meet the following guidelines:
(i) All entries submitted must comply with these Terms & Conditions and any Terms of Use of the Contest website and social media platforms;
(ii) Cannot be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, or contain nudity;
(iii) Cannot promote alcohol, illegal drugs, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message;
(iv) Cannot be obscene or offensive, endorse any form of hate or hate group;
(v) Cannot promote terrorist acts such as providing instructions on how to assemble bombs, grenades and other such weapons or provide instructional information about illegal activities;
(vi) Cannot defame, misrepresent or contain disparaging or slanderous remarks about or ITC Limited, their customers or their products, or other people, products or companies;
(vii) Cannot contain trademarks, logos or trade address owned by others, or advertise or promote any brand or product of any kind (without permission, or contain any personal identification, such as license plate numbers, personal names, e-mail addresses or street addresses;
(viii) Must be original and cannot contain copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art, stills, or images published on or in television, movies, the Internet or other media, without permission and cannot be plagiarized from any source;
(ix) Cannot communicate messages or images inconsistent with the positive images and/or goodwill to which ITC Limited or wishes to associate;
(x) Cannot depict, and cannot itself, be in violation of any law.
(xi) Participants making statements which are contrary to existing law, bylaws, public policy or established good practices shall be disqualified from further participating in the Contest.
13. No Prize will be awarded if the information provided by the Participant is not factually correct. The Prizes will be given to the Winners post completion of such audit and verification process as deemed fit by ITC.
14. The Prize cannot be transferred, exchanged or redeemed for cash.
15. The image of the Prize as depicted on the press ads/posters/TVCs, packs etc. are for illustrative purposes only and the actual Prizes may vary from the depiction made.
16. Entries received after the end of the Contest Period will not be considered.
17. ITC shall not be liable for any loss or damage of the Prize due to Act of God, Governmental action and other Force Majeure circumstances and shall not be liable to pay any compensation whatsoever for such losses or damage.
18. By sharing their/parents’/legal guardian’s personal information with ITC, the Participants/ parents’/legal guardian’s consent to collection, storing, processing and use of personal information i.e., name, address, mobile phone number, photo, UPI ID by ITC its affiliates, associates, agents, contractors and other third parties. The personal information is being collected by ITC Limited and shall be retained by ITC Limited as per the Privacy Policy available at https://itcportal.com/about-itc/itc-policies/privacy-policy.html
19. Personal information given by the Participants shall be used to deliver prizes and for promotional activities of ITC.
20. The Participants have an option of not providing the personal information as required under this Contest. The Participants also have an option to withdraw their consent in relation to usage of personal information during the Contest Period. The Participant may reach out to itccares@itc.in for such withdrawals. In all such cases, the Entry of the Participant shall not be considered and Participant shall not be eligible for the Prize.
21. By participating in this Contest, the Participants/parents/legal guardian acknowledge and consent to transfer and/or disclosure of their personal information by ITC to any third party for providing services in relation to this Contest. The Participants also have an option to withdraw their consent in relation to usage of Personal Information during the duration of the Contest. In such cases, the entry of the Participant shall not be considered, and Participant shall not be eligible for the prize. The participants may reach out to sunfeastsupermilk@gmail.com for such withdrawals.
22. By availing the Prize and/or taking part in the Contest, all Participants agree that ITC shall be at liberty to use the Participant’s photo as well as the Participant’s name and/or photo and/or video as that may appear in any advertisements/promotions/media coverage or publicity in any form which exists today or will be known anytime in the future, without any consideration to the Participant and/or the Winners. No fees or other sums are to be paid to the Participants or Winners on account of taking part in the aforementioned advertisements / promotions.
WINNER SELECTION
23. Participants who complete all the required steps and comply with these Terms and Conditions shall be eligible for consideration for rewards and prizes under the Contest.
24. The decision of ITC will be final and binding with regard to any dispute arising out of this activity.
25. ITC reserves the sole and absolute right to terminate, modify or extend this Contest, at its absolute discretion without notice and without any liability, without assigning any reason whatsoever.
PUBLICITY
26. The Participants undertake and irrevocably and unconditionally permit ITC to cover the Contest through various media including newspapers, radio television news channels, internet, point of sale materials, etc., and shall not raise any objection, protest or demur to such coverage or in this regard.
27. At the request of ITC, Participants shall participate in all activities relating to the Contest surrounding the winning of the Prize, free of charge including participating in any photography/videography session, interviews etc., and they consent to ITC using their name, image and location in promotional material/activities.
GENERAL CONDITIONS
28. Any attempt by the Participants to manipulate the Contest or breach any of the Terms and Conditions of the Contest as provided herein will lead to immediate disqualification of the Participant.
29. By entering into the Contest, the Participant acknowledges that ITC has no obligation to use or post any photo submitted by the Participant. Participants agree that ITC shall be at liberty to use the Participant’s name and/or photo and/or video and/or entry and that may appear in any advertisements/promotions/media coverage or publicity in any form which exists today or will be known anytime in the future, without any consideration to the Participant and/or the Winners. No fees or other sums are to be paid to the Participants or Winners on account of taking part in the advertisements / promotions and they shall not raise any objection, protest or demur to such coverage or in this regard.
30. The decision of ITC, as regards the selection of Winners and distribution of the Prizes shall be final, subject only to ITC’s approval. No correspondence or any other claims whatsoever, in this regard will be entertained.
31. ITC reserves the right to change, defer, alter or cancel this Contest in part or full, or change any or all of the terms and conditions that are applicable, without giving prior intimation/notice of any kind and will not be liable for any consequential losses/damages. Any decision of ITC in this regard and in general with respect to this Contest and the terms and conditions thereto shall be final, binding and non contestable. All right, title and interest, including but not limited to, the intellectual property rights in the Contest and the promotional materials, all data collected as a result of this Contest and in any and all responses received shall vest solely and exclusively with ITC. ITC shall be entitled to use the responses received or any information in connection with the Entry in any media for future promotional, marketing, publicity and any other purpose without permission or payment to the Participant. All material submitted in connection with the Contest are assigned to ITC upon submission and become of the property of ITC exclusively. ITC may use such material in the manner as it may deem fit.
32. The decision of ITC shall be final in all regards, and no communication shall be entertained in this regard. None of the provisions of these Terms and Conditions shall be deemed to constitute a partnership or agency between any Participant and ITC shall not have the authority to bind ITC in any manner whatsoever.
33. ITC shall not be accountable/liable for any disruptions/stoppages/interruptions or cancellation of the Contest due to any government restrictions.
34. Failure to exercise or delay in exercising a right or remedy provided hereunder or by law does not constitute a waiver of the right or remedy or waiver of other rights or remedies on the part of ITC.
35. ITC accepts no responsibility for loss of internet connectivity, claims or correspondence whether due to error, omission, alteration, tampering, unauthorized data hacking, deletion, theft, destruction, virus attack, transmission interruption, communications failure, hardware failure or otherwise. ITC shall not be liable for any consequences of user error including (without limitation) costs incurred.
36. ITC or the Promotion Parties shall not be liable for any loss due to delay or destruction or damage of or inability to provide the Prizes due to Act of God, Governmental actions, riots, loss/damage/delay due to courier services and other force majeure circumstances and shall not be liable to pay any amount as compensation, or damages, for any such loss, delay or damage.
37. ITC, its officers, directors, employees, agents, successors, or assigns are not liable and do not have obligation with respect to
(i) notifications, communications, or materials sent by a Participant that are lost, late, misdirected, garbled, inaccurate, incomplete, illegible, unintelligible, damaged or otherwise not received by ITC, in whole or in part, due to computer, post office or technical error of any kind,
(ii) telephone, electronic, hardware, software, network, Internet or computer malfunctions, failures or difficulties,
(iii) power-related or weather-related events of any kind, and/or to any event not under ITC direct control,
(iv) entries or other communications from customers that contain inaccurate information or do not comply with these rules,
(v) errors, omissions, interruptions, deletions, defects, delays in operation or transmissions, theft, destruction, unauthorized access or alterations by Participants or third parties,
(vi) if the Participant has registered himself to the DND of the telecom provider/ the Participant has registered with National Do Not Call Registry/ Participant has specifically requested for not receiving messages for the specific Contest
(vii) any damages or losses of any kind resulting from acceptance, possession, or use of any Prize. ITC, in their sole discretion, reserves the right to disqualify any person tampering with the entry process or the operation of the Contest or otherwise violating these rules. ITC further reserves the right to cancel, terminate or modify this Contest if this Contest cannot be completed as planned because of infection by computer virus, bugs, tampering, unauthorized intervention or technical failures of any sort.
38. No liability or responsibility is assumed by ITC or the Promotion Parties resulting from the Participant's participation in or attempt to participate in the Contest or ability or inability to upload or download any information in connection with the Contest. No responsibility or liability is assumed by ITC for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Contest: Hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic, or Internet connectivity or other online or network communication problems; errors or limitations of any Internet providers, servers, hosts or other providers; garbled, jumbled or faulty data transmissions; failure of any online transmissions to be sent or received; lost, late, delayed or intercepted transmissions; inaccessibility of the Web Site in whole or in part for any reason; traffic congestion on the Internet or Web Site; unauthorized human or non-human intervention of the operation of the Contest, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, or worms; or destruction of any aspect of the Contest, or loss, miscount, misdirection, inaccessibility or unavailability of an email account used in connection with the Contest. ITC is not responsible for any typographical errors in the announcement of prizes or these Terms and Conditions, or any inaccurate or incorrect data contained on the website. ITC is not responsible for any personal injury or property damage or losses of any kind which may be sustained to participant’s or any other person's computer equipment resulting from participation in the Contest. All Entries become the sole property of ITC, and will not be acknowledged or returned.
39. By participating in the Contest, Participants release ITC and Promotion Parties from any and all claims, damages or liabilities arising from or relating to their participation in the Contest. By accepting a Prize, each Winner (a) agrees that ITC and Promotion Parties, and all of their respective officers, directors, employees, representatives and agents, will have no liability whatsoever for, and shall be held harmless by Winner against, any liability for injuries, losses or damages of any kind to persons or property resulting in whole or in part, directly or indirectly, from participation in the Contest; from acceptance, possession, misuse or use of Prize and (b) grants (and agrees to confirm grant in writing promptly upon request) to ITC and those acting under ITC’s authority the right to the use of his/her name, photograph, likeness, voice, image, statements and biographical information, at any time or times, for advertising, trade, publicity and promotional purposes in any media now known or hereafter discovered, worldwide, including the Internet without review, notification or approval, and additional compensation, unless prohibited by law. This Contest is in no way sponsored, endorsed or administered by, or associated with Instagram or Facebook. Participants are voluntarily providing their information to ITC. Each Participant is deemed to have released Instagram and Facebook from any claims and liabilities that may specifically arise in relation to their participation in this Contest by accepting these terms and conditions.
RELEASE AND LIMITATIONS OF LIABILITY
40. ITC shall under no circumstances be liable, whether jointly or severally, for any loss or damage suffered or sustained (including but not limited to consequential loss), including for personal injury or property damage suffered or sustained or any costs incurred, as a result of acceptance of any Prize.
41. By entering the Contest, the Participant hereby releases from and agrees to indemnify ITC and any of their respective officers/employees from and against all liability, cost, loss or expense arising out of acceptance of the Prize or participation in the Contest including (but not limited to) personal injury and damage to property and whether direct, indirect, consequential, foreseeable, due to some negligent act or omission, or otherwise.
42. ITC accepts no liability, whether jointly or severally, for any errors or omissions, whether on behalf of itself, or third parties in relation to the Prizes.
DISPUTES
43. The courts of competent jurisdiction at Bengaluru, Karnataka shall have exclusive jurisdiction to determine any and all disputes arising out of, or in connection with the Contest.
44. Further all issues and questions concerning the construction, validity, interpretation and enforceability of these Terms and Conditions, or the rights and obligations of the Participants and/or ITC, shall be governed and construed in accordance with the laws of India.
